Sales and Marketing

Beyond Selling Value: A Proven Process to Avoid the Vendor Trap
Mark Shonka and Dan Kosch /Textbook Paperback / Kaplan Publishing

Spin Selling
Neil Rackham / Hardcover / McGraw-Hill Professional / May 1988

How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
Jeffrey J. Fox / Hardcover / Hyperion Press / May 2000

Cold Calling Techniques That Really Work
Stephan Schiffman / Paperback / Adams Media Corporation / January 1999

Positioning: The Battle for Your Mind
Al Ries / Paperback / McGraw-Hill Professional / December 2000

Sales Dogs: You Do Not Have to Be an Attack Dog to Be Successful in Sales (Rich Dad's Advisors series)
Blair M. Singer / Paperback / Warner Books, Incorporated / June 2001

Secrets of Question-Based Selling
Thomas A. Freese / Paperback / Sourcebooks, Incorporated / November 2000

Get Clients Now!: A 28-Day Marketing Program for Professionals and Consultants
C.J. Hayden / Paperback / AMACOM / December 1998

Rain Making: The Professional's Guide to Attracting New Clients
Ford Harding / Paperback / Adams Media Corporation / September 1994

Creating Rainmakers: The Manager's Guide to Training Professionals to Attract New Clients
Ford Harding / Hardcover / Adams Media Corporation / June 1998

Credibility Marketing
Larry Chambers / Paperback / Book News, Inc./ November 2001

Permission Marketing
Seth Godin / Hardcover / Simon & Schuster Adult Publishing Group / January 1999

The Brand Called You
Peter Montoya / Paperback / Personal Branding Press / January 2005