Healthcare Marketing Consulting Services 

     ReferralMAPS Referral Development System Implementation: Despite increased consumerism and payers that sometimes limit patient choice, it is still physicians and other healthcare professionals who direct - or at least influence - where patients receive care. If your organization depends on referrals from healthcare professionals and you would like to increase referrals by as much as 15% or more a year, discover the ReferralMAPS Referral Development System today!  The ReferralMAPS Referral Development System is a complete system.  From assessment of your current system and skill level of current staff through sales training and ongoing coaching -- we can help you develop and implement it all – or just the portions that will most benefit your organization.  

   Strategic Marketing Plan Development: Provide a foundation for your marketing efforts and direction to your referral development liaisons that will lead to an increased return on investment in your marketing and sales efforts. Includes a complete marketing diagnostics audit, strategic direction meeting with key staff, development of strategies to increase results, and detailed marketing action plan.

  Intake/Access System Consultation: Regardless of how good your marketing effort is or how sound your clinical programs are, if the interface of these systems is not functioning optimally you will not be as successful as you could be.  The cure to many census woes can be found in the access/intake or admissions systems.  We provide a complete review of the Intake/Access System with recommendations for improving the process as well as customer service training.  This service is especially designed for specialty services such as psychiatry, acute inpatient rehabilitation, home health, assisted living, and long-term care.

 Web-based Satisfaction Surveys:  Identify your organization’s strengths and weaknesses through the eyes of those who really matter – your referral sources, patients, and families.  Our flexible and affordable web-based survey application allows you to obtain feedback on a regular and ongoing basis and provides detailed reports that will give you the information you need to make adjustments and improve satisfaction. 

   Marketing/Communications Audits:  Is what you think you are saying what your customers are actually hearing?  Are your strategies effectively targeting and communicating to your target markets?  Let us help you see the forest.  Our outside and unbiased perspective provides you with a complete assessment of your marketing and communications programs and provides recommendations for improvement.  The audit includes an in-depth review of your marketing plan and marketing/communications materials as well as interviews with key staff, physicians and customers.

    Customer Service Training - The New Golden Rule of Customer Service:  Treating Customers As They Want to Be Treated

We have all heard the Golden Rule – treat others as you want to be treated.  However, the key to success is actually treating others as they want to be treated – which may be quite different from the way you would want to be treated in a given situation.

Communication Consulting and Training 

  360 Degree Assessments:  Provides managers and supervisors with feedback on their performance from all views.  Includes self, supervisor, peer, and subordinate feedback and can be repeated over time to measure the effectiveness of leadership development programs.

   Communicating for Results:  Training programs in a variety of formats to increase professional effectiveness through an understanding of behavioral styles and communication strategies.