Planning Your Marketing Activities

When planning your marketing activities remember that marketing has much in common with the game of baseball.  While the homeruns are nice – most baseball games are won or lost on base hits.  Solid marketing programs are built on a series of activities – each leading to a base hit.  It is rare to find that silver bullet that brings you loads of business with little effort or investment on your part.

Thousands of businesses have gone broke trying to get a homerun at the expense of consistent base hits.  Don’t be one of them.