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Evaluate the Building Blocks of Your Marketing Strategy

I have a specified amount of time and money set aside to invest in my marketing effort each month and I invest at least that amount of time and money.

Less True - 1 2 3 4 5 - More True

I have a current marketing plan in place that outlines the goals and objectives I am trying to reach and the necessary action steps for reaching those goals.

Less True - 1 2 3 4 5 - More True

I consistently implement the action steps from my plan even when I have a lot of business.

Less True - 1 2 3 4 5 - More True

I am confident that if I implement everything on my marketing plan it will generate enough business to reach my goals.

Less True - 1 2 3 4 5 - More True

I know who my ideal customer is and I have a well defined written profile of my ideal customer.

Less True - 1 2 3 4 5 - More True

I understand the problems my product solves for my customers and the needs/wants it meets and can clearly communicate this to my target market.

Less True - 1 2 3 4 5 - More True

I understand the value of my product or service to my customer and I can clearly communicate that to my prospective customers.

Less True - 1 2 3 4 5 - More True

I know and can communicate how my product is different from my competitors.

Less True - 1 2 3 4 5 - More True

I do not attempt to compete on price (unless I have a cost structure that allows me to do so and there are barriers to my competitors matching my price).

Less True - 1 2 3 4 5 - More True

I understand the process that customers go through in making a purchase decision and I have activities in place to help them move through that process.

Less True - 1 2 3 4 5 - More True

I have a consistent message that I communicate to my target market on an on-going basis.

Less True - 1 2 3 4 5 - More True

All of my marketing materials, collateral materials including letterhead, invoices fax cover sheets, etc), website and any promotional activities I undertake have a consistent look and feel.

Less True - 1 2 3 4 5 - More True

The look and feel of my marketing materials matches the image I want to portray of my business.

Less True - 1 2 3 4 5 - More True

I understand that my customers face a perceived risk in purchasing my product or service and I undertake activities to reduce that perceived risk.

Less True - 1 2 3 4 5 - More True

I collect and maintain prospect and customer contact information and purchase history in a database that indicates the source of the contact and allows sorting by selected criteria.

Less True - 1 2 3 4 5 - More True

I have a functioning system in place to follow-up within one week with potential clients and referral sources, for example people I meet at networking events; and I follow-up within 48 hours on leads or referrals.

Less True - 1 2 3 4 5 - More True

I understand that I must build relationships with prospective clients and referral sources before I can expect them to buy or refer to me and I routinely take steps to build these relationships.

Less True - 1 2 3 4 5 - More True

I maintain a list of at least 25 people that comprise my network and contact them on a regular basis.

Less True - 1 2 3 4 5 - More True

I understand and capitalize on the power of giving something away as a means of growing my data base and/or developing relationships.

Less True - 1 2 3 4 5 - More True

I understand that marketing and promotional activities are a long-term commitment and I am willing to continue a well planned strategy consistently for at least 90 days before I discontinue the activity due to lack of return.

Less True - 1 2 3 4 5 - More True

I have a variety of marketing and promotional activities going on at any one time in order to capitalize on the synergy of the activities and to move people through the purchase process.

Less True - 1 2 3 4 5 - More True

My promotional pieces clearly spell out the action step(s) I want the recipient of the message to take and I make it easy for them to take that step.

Less True - 1 2 3 4 5 - More True

I have a system in place to maintain on-going contact with current and former clients.

Less True - 1 2 3 4 5 - More True

I have a system in place to cross-sell my products and services to existing customers.

Less True - 1 2 3 4 5 - More True

I track the results of my marketing efforts and make adjustments to improve results.

Less True - 1 2 3 4 5 - More True

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