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Develop Awareness, Build Credibility, Acquire
Customers
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If you
have ever watched a Mount Everest documentary you will
undoubtedly remember the portion of the journey where the
climbers cross a chasm, one carefully placed step after
another, using aluminum ladders strung end to end. There is
a similar chasm between your product or service and your
potential customers, even if it is only in the potential
customers’ mind. It is your job and the role of your
marketing and promotional efforts to help these potential
clients cross that chasm. Discover ways to move your
potential customers across the Purchase Chasm™ using a
step-by-step guide for developing awareness, building
credibility and acquiring customers. Learn:
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A
working definition of marketing;
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The
three steps in the buying decision process;
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Key
promotional tools for developing awareness, building
credibility, and encouraging purchase; and
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When
to use each promotional tool to gain maximum
effectiveness.
Includes handouts from the teleclass and a certificate for a
15 minute coaching call to answer any questions you have
about the information. |
| Price:
$37.00 |
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