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How's Your Website Performing?

I have clearly identified both the promotional and non-promotional objectives for my website.
Less True - 1 2 3 4 5 - More True
I have clearly defined both the primary audience for my website and any secondary audiences I need to consider.
Less True - 1 2 3 4 5 - More True
I have the URLs of three of my competitors in “Favorites”. I have studied their websites and I routinely view their site to see what they are doing.
Less True - 1 2 3 4 5 - More True
I have my own unique website domain name and e-mail address associated with that domain name.
Less True - 1 2 3 4 5 - More True
The look and feel of my site is consistent with my other marketing/promotional materials (i.e. business cards, brochures, direct mail, etc.).
Less True - 1 2 3 4 5 - More True
The look and feel of the site matches the image I want to portray of my business.
Less True - 1 2 3 4 5 - More True
I have avoided use of “gee whiz” technologies that may negatively impact the performance of my site.
Less True - 1 2 3 4 5 - More True
I have an on-line and off-line strategy for driving people to my site.
Less True - 1 2 3 4 5 - More True
I have a “call to action” on every key page of my site. In other words, I clearly tell people what action I want them to take next.
Less True - 1 2 3 4 5 - More True
I have a tracking system on my website that allows me to track the number of visitors to my site and the actions they take while they’re at the site and I review reports from this system regularly.
Less True - 1 2 3 4 5 - More True
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